Who We Are
Prologue BCW is a marketing and communications company specializing in public relations, events, and below-the-line (BTL) activations in Addis Ababa, Ethiopia. We are at the forefront of some of the most exciting events in town!
Brand Storytellers
Prologue makes an important contribution in helping form an organization’s perception to the public. These occasions always call for the support of highly organized, imaginative and personable experts with excellent connections and skill. That’s us.
We are experienced.
We have worked with some of the most challenging and important accounts in Ethiopia. Prologue offers trusted expertise and in-depth local insights.
Prologue is partner to Burson-Cohn & Wolfe, the leading PR and communications firm in Africa, headquartered in New York City.
Our Services
We organize events & launches, experiential marketing/BTL activations and can take care of Public Relations for you, so that you don’t have to! We are the best in Addis Ababa
Public Relations
Prologue offers a wide range of public relations services from organizing press conferences to media training and crisis management. We pride ourselves in having strong and strategic relations with local media and international media that are based in Ethiopia and are ready to help you tell your story
Events & Launches
We have organized and managed mid to large scale events including product launches, tours, charity galas, and more, all of which have been tailored based on our clients’ needs
Experiential Marketing/BTL Activations
Prologue has vast experience in providing creative and highly successful BTL activation campaigns. We help brands interact with consumers in a meaningful way. Our client list includes Coca Cola, Sofi Malt, Walia, Bic and others
Tailored Experiences
We believe our work speaks for itself. Browse our most recent events below.
Prologue is the most creative
Each completed project makes us even more hungry. Hungry for more fun, more events,
more customers happy and at least some more twinkies.
We Work For
Your Success
We believe in a diverse range of personnel to bring creative skills, thoughts, and ideas to the table in Ethiopia.
Binyam Tadesse
General Manager
Yishak Zelleke
PR and Events Manager
Let's Get In Touch
We welcome you to contact us for more information
about any of our products or services.
- Prologue Marketing PLC Bole Road,
- Bedesta Building 1st floor No. 101
p.o. box 5790, Addis Ababa, Ethiopia - contact@prologueethiopia.com
- +251 11 558 1363
- BTL
+251913654098 - thomas.addissie@prologueethiopia.com
- Events
+251 91 178 6917 - yishak.zelleke@prologueethiopia.com